Humor works. Humor + Neg­a­tiv­ity works even bet­ter. Here’s how I found out.

While this post will cer­tainly not become viral, I have been study­ing viral mar­ket­ing and wanted to share about a small exper­i­ment I did. I read a book called World Wide Rave: Cre­at­ing Trig­gers that Get Mil­lions of Peo­ple to Spread Your Ideas and Share Your Sto­ries (Kin­dle Edi­tion) in which the author states

It turns out peo­ple react to neg­a­tives. Sev­eral years ago, I worked on a site where we included a link “For Exec­u­tives Only,” which gen­er­ated more traf­fic than other links. Words like worst, don’t, and only are inter­est­ing, and peo­ple want to know what’s there.

This got my cre­ative juices flow­ing and I decided to exper­i­ment. Con­tin­u­ing to read in the World Wide Rave we see an exam­ple of a blog­ger, Mark Hin­kle, who did a satir­i­cal arti­cle on Ubuntu. Just so hap­pens I have a blog on Ubuntu. I copied the idea by mak­ing a neg­a­tive arti­cle of “Top 10 Rea­sons I’ll Never Use Ubuntu.” This list was not seri­ous at all, actu­ally it was a list of 10 things I love about Ubuntu. And it was hastily writ­ten, jot­ted down in about 10 minutes.

It worked! The blog nor­mally receives 200 vis­i­tors per day. After 20 hours of my post being live it had 2764 vis­i­tors. It had been picked up by a cou­ple of Linux blogs, it got dugg, it was Stum­bled, it was twit­tered, it made it into Ubuntu forums, and it sparked some rather inter­est­ing con­ver­sa­tions in comments.

Only one other time have I had that kind of suc­cess on my Ubuntu blog, and it was an arti­cle that I spent hours on.