Pub­lic­ity is the act of get­ting ink. Pub­lic­ity is get­ting unpaid media to pay atten­tion, write you up, point to you, run a pic­ture, make a com­mo­tion. Some­times pub­lic­ity is help­ful, and good pub­lic­ity is always good for your ego.

But it’s not PR.

PR is the strate­gic craft­ing of your story. It’s the focused exam­i­na­tion of your inter­ac­tions and tac­tics and prod­ucts and pric­ing that, when com­bined, deter­mine what and how peo­ple talk about you.

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